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  • Writer's pictureJefferson Figueiredo

NFTs and the digital ownership of works of art: challenges and opportunities.



Blockchain technology, through NFTs (non-fungible token), is transforming the visual arts industry, allowing artists and collectors to sell, buy and own digital works of art like never before, however, this revolution also presents challenges and opportunities in relation to the digital ownership of works of art.


One of the main challenges is to ensure that the authenticity of works of art is maintained and verified, especially in a world where digital copies can be easily replicated and shared. To solve this, NFTs create an immutable record that accompanies the work of art, ensuring its authenticity and proving that the buyer is the legitimate owner.


In addition, they can allow artists to control and monetise their works of art in innovative ways. For example, they may receive a percentage of each resale of their work of art, which is known as royalties. This can be especially beneficial for emerging artists who often struggle to make a living with their works of art.


However, there are concerns about the environmental sustainability of NFTs, since cryptocurrency mining, which underpins blockchain technology, is extremely energy-intensive, in addition, the ease with which digital works of art can be shared and viewed online can harm the prospects of selling physical works of art. Outro desafio é a possibilidade de fraude e falsificação, já que as NFTs não garantem que a obra de arte em si seja original ou única, os compradores ainda precisam confiar na integridade do artista e nas alegações sobre a autenticidade da obra de arte.


This technology offers unique opportunities for artists and collectors, allowing them to explore new forms of digital ownership of works of art. With the use of blockchain, as NFTs are helping to create a more fair and transparent digital art market, offering new ways to get involved with art and support artists.


In summary, NFTs and digital ownership of works of art present both challenges and opportunities, offer an innovative way to ensure the authenticity of works of art and allow artists to control and monetise their works of art. However, environmental sustainability and the possibility of fraud and forgery are important concerns that need to be addressed as blockchain technology continues to transform the visual arts industry.

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